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Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement.
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable.

Welcome Emails, Email Newsletters, Sponsorship Emails.
Dedicated Emails, Lead Nurturing Emails.
Transactional Emails, Re-Engagement Emails, Brand Story Emails
Although there are many new forms of communication in our time, email remains the most important and most widespread. Most importantly, popularity grows not only because it likes people to write emails, but because we need them in our online shopping, social media, mobile apps, etc