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Search engine optimization, is a digital marketing strategy that focuses on your website's presence in search results on search engines like Google.
Purpose of SEO is to increase the quantity and quality of inbound traffic to your website. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them.
“Being able to use search is a great way to be able to do a lot more in a smaller amount of time. It lets customer find what they need immediately. It allows customer to better understand things, to better seek information, to make better decisions about where customer want to shop or eat.
On-Page SEO. or on-site SEO,
Off-Page SEO.
Technical SEO, Local SEO.
When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.